How to Grow Your Email List with Interact

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If you are a blogger or business owner, then you’ve probably heard this time and time again: you need to build your email list and start nurturing it from the very beginning. It’s one of the last tasks that most people do and later end up regretting it later.

I’ve been growing my list since I started my blog, almost 5 months ago. I started with just a basic subscriber widget in my sidebar, then later started adding a resource library and content upgrades to some of my blog posts. Content upgrades are extra freebies that your readers can download for printables pdfs, worksheets, e-books, or other tools. But the truth is that my email list was growing painfully slow until Interact reached out to me to try out their quiz making services. I immediately jumped at the chance since I love taking quizzes, and I thought it would be a really fun way to grow my email list.

Increase Your Email Conversions by 30-40% with Interact

In only a few weeks, Interact has definitely boosted my email subscribers, and I had a great time building my first quiz with them. With Interact, you can build personality quizzes, giveaway opt-in, and assessment quizzes.

Personality Quizzes

This is the type of quiz that I created for my blog titled “Which College Campus Represents Your Personality?”. But your quiz could be about anything that you can imagine such as your spirit animal, your favorite ice cream topping, or what your wardrobe says about you. People love taking quizzes to learn more about themselves and to learn something new that relates to them.

Giveaway Opt-In

This is a great program to set up a giveaway, complete with a countdown timer! You can set it up so that the person has to enter with their email list, essentially adding them to your email list. I typically use Rafflecopter, but I love that this seamlessly links with my email service provider and makes sure nobody cheats out on the giveaway rules.

Assessment Quizzes

This option is great for bloggers or business who are very niche-specific or have an overall goal for the people who get added to their email list. You can begin to create a conversation with your reader and direct them to certain pages of your website with the answers. It’s a great way to build trust and authority with your readers through this type of quiz.


Here’s my quiz that I created:

I’ve only been using Interact for a few weeks now, but it’s definitely driven more traffic to my site as well as grow my list. Interact integrates with other mail service providers, such as Convertkit, which is awesome and super easy to connect the two.

Interact has some great blog posts on how to build your first quiz that actually generates leads to conversions. While the whole process is pretty simple, the hardest part about building your own quiz is choosing your topic, the questions, and the answers! There are so many options to choose from, but thankfully, Interact has some templates to give you some ideas to build from.

[Related] Why I Invested to Use Convertkit vs MailChimp when I was Making $0 From My New Blog


What are some ways that you use to grow your email list? Is Interact perfect for your business?

I was given a free subscription to Interact. All opinions are 100% my own.

  • Tyra Skinner

    Wooow! This sounds like fun! I’ve been trying to find a creative way to grow my email list since interaction on that area is low. I think using these quizzes to start conversations with readers is a great way to build a relationship with readers without wasting so much time! I wanted to let you know I’ll be featuring this article tomorrow!

    Thanks for wanting to be apart of Wednesday Features!!

    • Makaela Premont

      Thank you so much for featuring me for the Wednesday Features! I really appreciate that and this has been amazing at converting readers into subscribers. It’s also really fun to learn more about your subscribers.